Media Analysis

Monitoring and analyzing the different media streams has several objectives: changes of the reputation, identifying trends in the target markets, objective achievements of outbound communication activities. Since 15 years Eurospider cooperates with Publicom AG who adds cutting-edge know how in media analysis.

The uncertain future of print media has been a topic of discussion for quite some time. Communication is increasingly taking place online, and many believe that print media is steadily losing significance.

This text was not generated by a robot. Suprised?

Probably not, because nowadays robots a everywhere. Robots are a hot topic in the media. Journalists are often seeking potential stories in Twitter. A short link in a tweet is then the starting point to search for more information. Sometimes the journalist is lucky. An article with breaking news is then the result. In other cases, structured data, for instance the result of a football game, must be converted into an article which is ideally complemented with some background information. Along these processes, robots may support one or the other task. In some cases, the robot may even substitute the human journalist.

Fake News

A recent paper from Stanford and NYU (Allcott & Gentzkow, 2017) suggests, fake news are not as relevant as presumed. Also surprising is the low relevancy of print media.

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