Many casinos in Australia can look back on a history of more than a hundred years. In recent years, however, their business has faltered, as more and more gamblers prefer to try their luck on the Internet. Not only is it more convenient, but often the payout ratios are higher there, making it easier to win. At first, many traditional casinos underestimated the danger and waited. In the meantime, however, they are fighting back and trying to win back the clientele. In doing so, they rely on the following strategies, among others.
One of the reasons why online casinos have gained market share in such a short time is their bonus promotions. New customers often receive free spins there, with which they can win real money. The so-called free spins without deposit are particularly attractive. When looking at the different free spins in the comparison, it immediately becomes apparent that users can gain benefits in the triple-digit range. Even though the casinos protect themselves from paying out too much winnings through free spins by the conditions of participation, this deal is worthwhile for the players. Land-based casinos generally have lower profit margins, as they have high expenses for staff and rent. That's why there used to be no such promotions there. In the meantime, however, casinos have realized that such free spins pay off in the long run, even if they lead to losses in the short term. That's why they also give away the one or other chip.
In the past, casinos lived primarily on their reputation. The rich and beautiful of the country went to Bad Wiessee, Baden-Baden or Constance for prestige reasons alone. Nowadays, the jet set prefers to travel to Las Vegas or Macau, which is why the Australian mobile casino also have to attract the middle classes as customers. But they don't come on their own, they want to be wooed. And so the casinos have drastically increased their marketing budget in recent years. They rely less on traditional advertising and more on social media marketing and events to attract new visitors. They host poker tournaments or parties and provide a stage for cabaret artists and chamber orchestras. Through gourmet cuisine in the casino restaurant, they also try to attract customers who would not have come just to play.
Moreover, the casinos have recognized how important lobbying is for their economic well-being. Many of them are owned by the federal states and thus find an open ear with the respective state government. And so the new State Treaty on Gaming, which came into force in the middle of the year, also clearly shows the signature of the casinos. The regulations prohibit online casinos from operating games such as blackjack, roulette or baccarat. This applies not only to the popular live casino games, but also to purely virtual variants. Slot machines with jackpot functions are also prohibited on the Internet. This gives the casinos a monopoly on these forms of gambling in Australia. The protective hand of the state should ensure that some players return to the casinos.
Despite all efforts, it is unlikely that the development on the market will be reversed. Young adults in particular, who are at home in the digital world, are attracted to online offerings. And longtime players also appreciate the convenience of the Internet. But at least the casinos are creating a niche for themselves with a solvent audience in this way. In this way, they can secure their long-term existence despite all the adversities.
